If you are reading this article, then you are probably already convinced that AI can have a significant impact on your business's bottom line. It's not a question of'Should I implement AI?', but rather'How can I use AI to stay ahead of others?' You are not alone in your quest. AI is one of the technologies companies like yours are using as a tool to gain a competitive advantage. According to Deloitte, 71% of businesses are planning to increase their investment in AI. It's no wonder, as AI is becoming more accessible for everyone.

It's a pleasure to host another OI discussion with a topic that I'm sure all of you will have thoughts on as well as experiences to share. So let's start with, have you used AI in your email marketing activities? What did you learn from doing so? If you're yet to utilise AI, what challenges are you facing for implementing? For those of you that have already contacted me off list following my OI article, please join in.